Your brand is how your customers identify with your business. We all buy from brands because of the values they project and uphold. If your brand is looks unprofessional or lacks the qualities your customers and potential customers are after you may struggle to attract and retain customers. In the world today nearly everyone has a side business so the options for customers to go elsewhere is more prevalent than ever before. A brand audit is a thorough examination of your brand’s current position in the market compared to your competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Our brand audit will examine:
External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing.
Customer experience — your sales process, customer support and customer service policies.