As a selective sports school, Narrabeen Sports High found themselves competing in a very crowded market. Not only were they dealing with years of mismanagement and neglect but the schools identity and brand had not been reviewed probably since the late 1990’s. Being situated in the affluent northern beaches of Sydney, the school was faced with increased competition just to be heard. The whole way the school communicated its message was outdated and looked unprofessional. Gorilla were given the opportunity to rebuild the schools brand, its communication to its teachers, students and staff plus develop the identity the school had with the wider community. We successfully changed the schools brand, designed and developed a new website, introduced new communications channels and launched social media across three channels – FaceBook, Instagram and Twitter. The school now boasts the fastest growth rate in NSW and is the school of choice on the Northern Beaches.